Prof. Sharma expounds on sensory marketing

Professor Varun Sharma appeared on episode 313 of the IJRM podcast to discuss the intricate interplay between cognition, emotion, and consumer behavior, focusing on sensory marketing and its impact on product evaluation.

He and Professor Zachary Estes explained more about key research point such as the multisensory theory of object representation, the influence of smell on consumer behavior, utilizing scent in marketing, the visual-olfactory effect, and practical implications for marketers.

Listen here