Tag Marketing

Prof. Sharma expounds on sensory marketing

Professor Varun Sharma appeared on episode 313 of the IJRM podcast to discuss the intricate interplay between cognition, emotion, and consumer behavior, focusing on sensory marketing and its impact on product evaluation. He and Professor Zachary Estes explained more about…

Professor Sharma offers expertise on marketing at his workshop

Marketing and Product Design Professor Sharma’s workshop Professor Varun Sharma discussed product packaging and sensory marketing at the 18th Community Partnership Workshop Series lecture for over 70 attendees. Professor Sharma is an expert in marketing with a specialty in teaching…